The client is a credit builder who hosts networking events to build his funnel of leads. The goal was to encourage mature, yet stagnant business owners to attend said networking events.
The task was to soft-sell the networking event to the email list. I did this by presenting a solution to a problem they didn't know they had.
The client hosted several networking events over the next few months with a turnout of at least 20 to upwards of 50 business owners each time.